I Want To Be An Alt

Kellina de Boer
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Paul Kolyer
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Bernie Rothschild

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« Vogue Paris: Immaculée Séduction | Main | Emmanuelle Alt's First Vogue Paris »
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mars262011

Review: Vogue Paris April 2011 Issue

The first issue of Vogue Paris with Emmanuelle Alt in charge hit newsstands yesterday and in her typical timely fashion, Paris editor-at-large Milla Msa conducts her monthly review of the magazine. I must say at first glance the whole thing looks a bit messy, I cannot wait to see the full version.

...Emmanuelle [Alt]’s work has always been a bit hit and miss for me but overall, I like the concept of promoting within. I like that they were a close team and friends. Then homegirl chose Gisele Bündchen. Gi-freakin-sele. What on earth, Emmanuelle? In my opinion, she had two options: choose someone très Parisienne or choose a Vogue Paris legend like Kate, Daria, Vanessa, etc. My issue is here and this sounds insane, but it feels different...There’s been an awful lot of chat about the cover. Love the dress, love the freshness of the nature and nude make-up which perfectly fits the season but this is not worthy of a Vogue Paris cover. This is too cute. Vogue Paris isn’t known for being cute, is it? Times have changed people, as cute is what this issue is...

"Sur la route de l’été" is Emmanuelle’s eco-chic debut featuring Madame Bündchen. All very nice but nothing provocative. Fashion-wise, not my taste. Styling-wise, nice. Kills me to say, KILLS, Gisele is perfect for this. Her wavy, earth-toned hair perfectly fit the wild natural background as photographed by Inez van Lamsweerde and Vinoodh Matadin. This is Emmanuelle from E to e. Next we move on to "Wanted," a cinematic editorial also styled by Emmanuelle and photographed by David Sims, showing Isabeli Fontana as the gorgeous heroine brandishing a gun (not cool), smoking (yuck) and pretty much walking around like she owns the joint. The images are strong and despite a wee bit of cleavage, lacking in the femininity that I like. I would love to see these images in a gallery...

There are another three editorials: "Immaculée seduction" styled by Marie Chaix, "Fière Allure" styled by Géraldine Saglio, and "Coup d’éclat" by Véronique Didry but I’m not even going to review them because quite frankly, I’m bored. Some of the images are pretty but nothing appeals to me. Who am I to judge a talented fashion director turned EIC? Well, I’m one of the thousands who buy Vogue Paris, and have done so religiously for the last 10 years. When I was a poor student, paying £7 for a magazine was a lot of money but I had to have my Vogue Paris. Chocolate or Vogue? Bye bye calories. Seriously though, I’m not impressed. Not one bit. Look, is the magazine crap? No, not at all but it is nowhere near worthy of having Vogue Paris on the cover. With the exception of the usuals: beauty section, Olivier Lalanne’s "Agenda," and other regulars, nothing stands out. Nothing gets you talking and if anything, that was the Vogue Paris trademark. It doesn’t have to be overtly sexual, which we know was Carine’s thing, but where is the controversy?

So that’s my take on Emmanuelle Alt’s first issue, what do you think? I’m not the only person wondering what Madame Roitfeld thinks, am I?

Read the full review

Vogue Paris editorial images © 2011 Condé Nast. All Rights Reserved.

Reader Comments (8)

We miss Carine too :-((
27 mars 2011 | Unregistered CommenterThe Danettes
i love what i've seen, love the hans feuer shoot, great to see his work again, i love carine but emmanuelle is sexy in a more realistic way. couture with kate coming in may, can't wait!
28 mars 2011 | Unregistered Commenterpaul
a whole magazine of alt is borrring. a great, fresh cover, but from there it is dissappointing, no glamour, it's all one story, even the jewels don't dazzle. i will give it another couple issues, ...
29 mars 2011 | Unregistered Commenternancy
wonderful editorials!!! i just love it!!
29 mars 2011 | Unregistered CommenterLilly
I think it's great - really enjoyed it! Emmanuelle has a lot to offer.
30 mars 2011 | Unregistered CommenterLara
I love it !!! it's great and I realy enjoyed it !!! FRESH ! Congratulations for Emmanuelle Alt
31 mars 2011 | Unregistered Commentersonia
Completely agree frankly!
Emmanuelle has a strong style, that's true, but why is it ALWAYS the same? She kind of vampirized Balmain and Isabel Marant : brands are really alike now (fashion stylist : Emmanuelle Alt, advertising director : Franck Durand, her husband... how original!). Even though Decarnin left Balmain by now, he might have felt alone when Alt quit her consulting job...
Always the same androgyny, casual style. Even if I like it though, she became really successful because loads of people can recognize themselves into this style. But frankly, for a magazine like Vogue, we need to dream, to get out of the normal path. Marie-Amélie Sauvé has such a keen eye for that. Emmanuelle Alt... No!
8 avril 2011 | Unregistered CommenterLo sur stilettos
Lo sur stilettos, I love your argument. I can see both sides, I personally prefer to be inspired by Vogue Paris, to be coaxed out of the real world by the fantasy, but I cannot deny that Emmanuelle's accessible style pervades that real world. Perhaps we need Vogue Paris Reality starring EA and Vogue Paris Fantasy restoring CR to greatness.

;-)
22 avril 2011 | Registered Commenterkellina

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