Franck Durand For Aurelie Bidermann

Franck Durand, also known as Mr. Emmanuelle Alt, has created one of the most compelling short films I have seen in recent memory, an advertisement for the Aurélie Bidermann Fall/Winter 2012-13 collection. The light... the color... the sound of the engine revving as the model speeds through the countryside… the elements combine to create a sense of story in which the jewelry shines on center stage. The split screen treatment works beautifully here, using the motion of the car and driver to display the designs of Aurélie Bidermann to perfection. The model is Sonia Sieff, the daughter of Jeanloup Sieff, driving a vintage Porsche. Naturally Monsieur Durand and his atelier have been influenced by La Nouvelle Vague… je l'adore…

Aurélie Bidermann film stills © 2012 Aurélie Bidermann. All Rights Reserved.

Comments

[Kate]

Ok. Blown away. That was a beautiful little piece of film!!

[kellina]

Kate, would you say it got your motor racing?

;-)

So happy to hear you enjoyed the film, thank you for your comment!