I Want To Be An Alt

Kellina de Boer
EDITOR-IN-CHIEF

Paul Kolyer
MANAGING EDITOR

Heather Dunhill
FASHION EDITOR

CONTRIBUTING EDITORS
Kamila Brudzynska
Bernie Rothschild

Coups de cœur de Alt
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I Want To Be A Roitfeld

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Dries van Noten
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A Denim Story
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Veruschka: From Vera to Veruschka
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The Vogue Years

By Alexander Vreeland

« Emmanuelle Alt At Vogue Fashion Night Paris 2012 | Main | Emmanuelle Alt's Five Paris Favorites »
dimanche
sept.022012

Review: Vogue Paris September 2012 Issue

Review: Vogue Paris September 2012 Issue
By Heather Dunhill

The remodeled Vogue Paris, concepted by artistic director Germain Chauveau, was finally dropped in my mailbox this weekend, something I’ve been dying to get my hands on since the announcement in August… even though mine is oddly addressed to: Monsieur Heather Dunhill. Uh. What’s a girl gotta do to be addressed as mademoiselle once per month??? Anyway…

At first touch, I instantly noticed the change in the tactile properties — it has a smooth flow and the paper feels lighter, less clunky than last month’s. In addition, the facelift included a re-imagined typography and renamed sections, including Emmanuelle Alt’s editor’s letter now called “Le point de vue de Vogue” (or in English, “Vogue’s Viewpoint”). Another fun new touch is the fashion opinion column by notable blogger Garance Doré, which includes her own illustrations, called “Humeuer” (or in English, “Mood”). Love the title and I think bringing on Doré gives the magazine some street style credibility. As for the overall theme for the month, black is clearly the new black.

No doubt a power move launching the new look during the fashion tome’s most important issue of the year — September — especially with Fashion’s Night Out on 6 September. But more so, it was entirely clever to create three special edition covers with Kate Moss, Daria Werbowy, and Lara Stone, each in the same sultry Dolce & Gabbana frock, photographed by Mert Alas and Marcus Piggott. Mine was Lara but I think Kate wore it best…

Still trying to make her mark on the iconic magazine, the changes come a year and a half after Emmanuelle Alt took the reigns. Condé Nast France president Xavier Romatet told Women’s Wear Daily that the aim was to reaffirm the magazine’s point of view with a chic, timeless identity. “Vogue Paris must have a Parisian point of view,” said Romatet.

Did I love, love, LOVE the new overall design? I dunno. But, I can say I like the overall feel better. 

In her letter from the editor, Emmanuelle Alt states: "Vogue's mission is to surprise, and to anticipate the wants of our readers.” After my review of last month’s issue, I completely agree this should be her intent for Vogue Paris. And, I’m desperately hopeful that Alt will anticipate our need to look to the Parisiennes for style cues and that we will be pleasantly surprised from here on out…

 Vogue Paris editorial images © 2012 Condé Nast. All Rights Reserved.

Reader Comments (3)

That was funny that they call you monsieur umm hello heather is a feminine name lol! They should call you Madame de Pompadour next time lol
2 septembre 2012 | Unregistered Commenterbernie
I enjoyed your review, Heather. Has it really been a year and a half since EA took over? My time flies. IMHO, I'd give her a C+ for her first 18 months.
2 septembre 2012 | Unregistered CommenterMike
Great review :) I think Garance's column is amazing, it is always a pleasure to read her texts.
3 septembre 2012 | Unregistered CommenterKamila

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