I Want To Be An Alt

Kellina de Boer

Paul Kolyer

Heather Dunhill

Yuka Ryou

Justine Ariel
Kamila Brudzynska
Bernie Rothschild

Coups de cœur de Alt
Galerie de Alt
Armoire de Alt
quoi de neuf
Vogue Paris

Vogue Hommes

Vogue Paris Collections


Pretty Much Everything
Inez van Lamsweerde/
Vinoodh Matadin


Amber, Guinevere, and Kate
Photographed by Craig McDean: 1993-2005


Hans Feurer
By Gianni Jetzer, Hans Feurer


M to M of M/M (Paris):
Fashion, Music, Art, Graphics, and
Visual Styling from the Groundbreaking
Design Studio

By Emily King, Hans Ulrich-Obrist


Stern Fotografie 72
By Mario Sorrenti


IWTBAA Black Tee

IWTBAA White Mug

IWTBAA White Tee

I Want To Be A Roitfeld

I Want To Be A Battaglia

I Want To Be A Coppola


IWTBAA Love Note: Olivier Rousteing

IWTBAA Love Note: Olivier Rousteing
By Paul Kolyer

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Olivier Rousteing photo courtesy of Fashion Spot. Collage © 2014 Paul Kolyer.


IWTBAA Love Note: Emmanuelle Alt

IWTBAA Love Note: Emmanuelle Alt
By Yuka Ryou

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Emmanuelle Alt photos courtesy of Fashion Spot. Collages © 2014 Yuka Ryou.


Vogue Paris March 2014: Lara Stone

From the Vogue Paris web site…

Objet de tous les désirs et fantasmes, la femme fatale est à l'honneur du numéro de mars de Vogue Paris. Incarnée par Lara Stone, elle est rendue électrique par l'objectif du tandem Mert & Marcus. En kiosque le 21 février prochain.

"Qu'est ce qu'une femme fatale? Un miracle de la nature? Un vampire sexuel? Une virtuose de la mise en valeur? Un fantasme, ça c'est sûr. Les contours de la femme fatale sont d'autant plus complexes qu'il suffirait d'en citer quelques-unes pour prendre conscience qu'elles sont toutes très différentes", écrit Emmanuelle Alt, rédactrice en chef de Vogue Paris, dans l'édito du numéro de mars 2014. Pour tenter de percer ce mystère, ce n'est pas une mais quatre générations de muses qui se prêtent au prisme du magazine. En couverture, le top étoilé Lara Stone fait la démonstration de sa beauté troublante dans une bichromie, alternant un noir corsé et un rouge magnétique, capturée par l'objectif de Mert & Marcus. Des smokings et des lignes incendiaires de celle dont Vogue a lancé la carrière en 2007, aux essentiels de Jane Birkin, en passant par le magnétisme de Betty Catroux ou la troublante innocence de la jeune Marine Vacht, ce n'est pas une femme unique qui se dessine, mais une allure iconique et renversante. Un bouleversement des codes, qui se lit également à travers ces clichés d'autres filles en Vogue (Natasha Poly, Edie Campbell, Karlie Kloss...) n'hésitant pas à bousculer leur féminité pour mieux en éprouver le sens, à l'image d'une Toni Garrn sacrifiant en live pour le magazine ses longues mèches blond miel pour un carré au caractère affirmé. Ces amazones envoûtantes sont comme chez elles dans le magazine, comme en témoigne le portfolio de belles images vintage regroupées dans le supplément en l'honneur de l'exposition Papier Glacé, un siècle de photographie de mode chez Condé Nast qui se tiendra du 1er mars au 25 mai au Palais Galliera.

Vogue Paris n°945, en kiosque le 21 février

Object of desire and figure of fantasy par excellence, the femme fatale takes center stage for our March issue, covered by an electrifying Lara Stone shot by image-makers Mert & Marcus. On newsstands February 21.

"What is a femme fatale?" asks Vogue Paris editor-in-chief Emmanuelle Alt in her March 2014 editorial. "Is she a miracle of nature? A vamp? A master of sartorial enhancement? She's a fantasy figure, sure, but so complexly drawn that try to name just one or two of these women and you'll realize that they are all very different."

To answer the question, we called on not just one, but four generations of muses. Fashion superstar Lara Stone lays bare a troubling beauty in deep black and magnetic red for Mert & Marcus on the cover and from the flaming-hot figure of the model launched by Vogue Paris back in 2007 as she raises the temperature in tuxedos, to Jane Birkin's essentials and the magnetism of Betty Catroux, via the disturbing innocence of Marine Vacht, the muse takes shape inside the magazine. But she's not just one woman, the femme fatale is more an iconic, astounding allure that breaks all the rules. This same refusal of classic codes also runs through editorials featuring some of the biggest girls of the moment, including Natasha Poly, Edie Campbell and Karlie Kloss, who readily play with their femininity as they explore what the term really means. And no-one more so than Toni Garrn, who sacrificed her honey blonde locks live for the magazine, in favor of an assertive bob in this issue. Stunning Amazonian women have always been at home in the magazine, evidenced in this month's supplement of beautiful vintage images from Coming into Fashion, a Century of Photography at Condé Nast, a new exhibition at Paris' Palais Galliera March 1 - May 25.

Vogue Paris n°945, on newsstands February 21

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Vogue Paris March 2014 issue cover © 2014 Condé Nast. All Rights Reserved.


I Want To Be An Alt: Year Three

Today is the third birthday of I Want To Be An Alt, and I want to express my heartfelt thanks to all of the wonderful writers and artists that contribute to the site, particularly my inspiring editorial team, and to all of the amazing readers that follow us, Emmanuelle Alt, and her Vogue Paris through these pages. During the month of February we will celebrate our anniversary and Valentine's Day with Love Notes to our favorite icons of French style. I will kick off the fun with my Love Note to Team IWTBAA: Justine Ariel, Kamila Brudzynska, Heather Dunhill, Richard James, Paul Kolyer, Bernie Rothschild, Yuka Ryou.


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Emmanuelle Alt photo courtesy of Fashion Spot. Blogiversary candy love by Kellina de Boer.


Rihanna For Balmain By Atelier Franck Durand

Balmain released a sexy new campaign last month, starring Rihanna for their Spring/Summer 2014 print advertising campaign, with creative direction by Emmanuelle Alt's husband, Franck Durand. I love this quote by Olivier Rousteing describing his vision for the collection, "La femme Balmain n'est pas une victime, elle ose être ce qu'elle est." or in English, "The Balmain woman is not a victim, she dares to be what she is." Mais bien sûr. Regarding the choice of Rihanna, Rousteing stated, “When the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.” The creative team for the campaign also boasts photographers Inez van Lamsweerde and Vinoodh Matadin and Rihanna's own stylist, Mel Ottenberg. The IWTBAA editorial team was inspired to comment on the images as follows… Also be sure to view the videos from behind the scenes during the filming for the Balmain campaign.

Kamila Brudzynska
Contributing Editor

I’m a huge Balmain lover but from the time when Christophe Decarnin was the designer.  If I only could, I would own every little piece of his designs. I think that Olivier is a great designer, he has talent, but I don’t really feel his collections, I don’t see any character in them during shows. When Anja Rubik or Rihanna wears these clothes, they look incredible, maybe their personalities make them so awesome? I don’t know, but it would be hard to find the piece which I would love no matter what, like I love Decarnin’s designs. The campaign is very good, I love RiRi and it’s amazing how Balmain’s clothes underline her tattoos. My favorite photo is definitely the one in black and white pieces and with the top with deep décolletage (my favorite of her tattoos looks great here — the one under her breasts). Great model (or should I say personality?), great photographers, stylizations, production, and — without RiRi — decent clothes.

Heather Dunhill
Fashion Editor

Well, hello beautiful! The pix are out there and they are major. Rihanna is the new face of Balmain and she’s just as hot as the brand itself, it’s the perfect pairing. “She’s powerful, she knows how to mix beauty, she’s boyish, she’s strong… she’s the new icon,” reflected the fashion house’s creative director Olivier Rousteing, who further mused that he created the collection around the Barbadian bad girl.

Aside from the French connection, why is IWTBAA talking about the Balmain S/S 2014 campaign with RiRi? The creative director was none other than Emmanuelle Alt’s husband, Franck Durand. And, it’s easy to connect Franck’s style to that of Emmanuelle. Shot by Vogue Paris favorites Inez and Vinoodh, it’s an unapologetic throwback to the 80s merging 90s.

For a girl who’s preternaturally attuned to her natural street style, thanks to her stylist Mel Ottenberg, Rihanna fronts the campaign in all the right pieces from denim to blown-out houndstooth. All looks heavy with gilt accessories but just right, nonetheless. Check it out, she’s sure to raise Balmain’s street cred. No doubt.

Paul Kolyer
Managing Editor

Helmut Newton likened working for fashion houses to being "a hired gun" — and Inez and Vinoodh continue to fire off strong images for major houses, the latest (greatest) being Balmain. Starring Rihanna, with creative direction by Atelier Franck Durand (Ms. Alt's husband), and styled by Rihanna's stylist Mel Ottenberg. So cool to see RiRi bring new energy to Balmain. The photos really show off the clothes and Rihanna in such a flattering way, relaxed and pulled together Parisian chic, so Vogue Paris! Pastels, gold, lace, patterns, and killer accessories scream ladylike and seductive! RiRi's gaze really pulls you in, Olivier creates the Balmain woman that women want to be and men want to….

Check out Helmut Newton A Gun for Hire published by Taschen.

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Rihanna for Balmain images © 2013 Balmain. Rihanna and Olivier Rousteing photographs courtesy of instagram.com.