Atelier Franck Durand provided art direction for Pierre Balmain's Spring 2013 advertising campaign for both the men's and women's collections. Karim Sadli photographed models Anna Selezneva and Bastiaan van Gaalan for the campaign as directed by Franck Durand, aiming for the atmosphere that permeates the grand hotels of the French Riviera, sun-drenched glamour. I adore the hyperreality of these two shots poolside. Bravo, Monsieur Durand.
Balmain advertising campaign images © 2013 Balmain. All Rights Reserved.