I Want To Be An Alt

Kellina de Boer

Paul Kolyer

Heather Dunhill

Kamila Brudzynska
Bernie Rothschild

Coups de cœur de Alt
Galerie de Alt
Armoire de Alt
quoi de neuf
Vogue Paris

Vogue Hommes

Vogue Paris Collections


IWTBAA Black Tee

IWTBAA White Mug

IWTBAA White Tee

I Want To Be A Roitfeld

I Want To Be A Battaglia

I Want To Be A Coppola


Chloé: Attitudes
By Sarah Mower


Jane & Serge
By Andrew Birkin


Vogue and The Metropolitan Museum of Art Costume Institute: Parties, Exhibitions, People
By Hamish Bowles


Loulou de la Falaise
By Natasha Fraser-Cavassoni


Halston: Inventing American Fashion
By Lesley Frowick


Dries van Noten
By Pamela Golbin


A Denim Story
By Emily Current, Meritt Elliott, Hilary Walsh 


Veruschka: From Vera to Veruschka
By Johnny Moncada


Draw Blood for Proof
By Mario Sorrenti


Diana Vreeland Memos:
The Vogue Years

By Alexander Vreeland


Vogue Paris October 2012: Kate Moss And George Michael

Vogue Paris October 2012 issue cover image by Mario Testino © 2012 Condé Nast. All Rights Reserved.


Emmanuelle Alt At Vogue Fashion Night Paris 2012

Longtime IWTB reader Alper Yilmaz traveled to Paris and experienced the pleasure of conversing with Emmanuelle Alt while attending Vogue Fashion Night Out. In this video, you can see Alper chatting with Emmanuelle beginning at 1:20:40; I am excited to report that he asks her if she knows I Want To Be An Alt and she says YES! The entire video runs just over three hours. Also marvelous: Emmanuelle Alt, Mademoiselle Agnes, Xavier Romatet, and others serenading Lou Doillon with "Happy Birthday" in English at 00:47:00 and the Chloé cheerleaders dancing at 2:08:00.

Emmanuelle Alt film still © 2012 Condé Nast. All Rights Reserved.


Review: Vogue Paris September 2012 Issue

Review: Vogue Paris September 2012 Issue
By Heather Dunhill

The remodeled Vogue Paris, concepted by artistic director Germain Chauveau, was finally dropped in my mailbox this weekend, something I’ve been dying to get my hands on since the announcement in August… even though mine is oddly addressed to: Monsieur Heather Dunhill. Uh. What’s a girl gotta do to be addressed as mademoiselle once per month??? Anyway…

At first touch, I instantly noticed the change in the tactile properties — it has a smooth flow and the paper feels lighter, less clunky than last month’s. In addition, the facelift included a re-imagined typography and renamed sections, including Emmanuelle Alt’s editor’s letter now called “Le point de vue de Vogue” (or in English, “Vogue’s Viewpoint”). Another fun new touch is the fashion opinion column by notable blogger Garance Doré, which includes her own illustrations, called “Humeuer” (or in English, “Mood”). Love the title and I think bringing on Doré gives the magazine some street style credibility. As for the overall theme for the month, black is clearly the new black.

No doubt a power move launching the new look during the fashion tome’s most important issue of the year — September — especially with Fashion’s Night Out on 6 September. But more so, it was entirely clever to create three special edition covers with Kate Moss, Daria Werbowy, and Lara Stone, each in the same sultry Dolce & Gabbana frock, photographed by Mert Alas and Marcus Piggott. Mine was Lara but I think Kate wore it best…

Still trying to make her mark on the iconic magazine, the changes come a year and a half after Emmanuelle Alt took the reigns. Condé Nast France president Xavier Romatet told Women’s Wear Daily that the aim was to reaffirm the magazine’s point of view with a chic, timeless identity. “Vogue Paris must have a Parisian point of view,” said Romatet.

Did I love, love, LOVE the new overall design? I dunno. But, I can say I like the overall feel better. 

In her letter from the editor, Emmanuelle Alt states: "Vogue's mission is to surprise, and to anticipate the wants of our readers.” After my review of last month’s issue, I completely agree this should be her intent for Vogue Paris. And, I’m desperately hopeful that Alt will anticipate our need to look to the Parisiennes for style cues and that we will be pleasantly surprised from here on out…

 Vogue Paris editorial images © 2012 Condé Nast. All Rights Reserved.


Emmanuelle Alt's Five Paris Favorites

I am excited to introduce the first article by our new contributing editor, Kamila Brudzynska, in which she explores Emmanuelle Alt's favorite spots in Paris as told to Louis Vuitton. I don't know about you, but I would love to hop a flight to Paris right now and experience Emmanuelle's haunts firsthand... Dziękuję Kamila!

Emmanuelle Alt's Five Paris Favorites
By Kamila Brudzynska

Emmanuelle Alt recently shared her five favorite places in Paris with Louis Vuitton as part of their first iPhone application and companion web site, louisvuittonamble.com. Both were made for people who love to travel as new ways to collect memories and share them with friends. Users, or "amblers," can record discoveries by photo, video, or audio on the iPhone — new great stores, galleries, restaurants, museums — whatever you want! All "amblers" can also look for inspirations from Louis Vuitton friends who suggest their own favorite "ambles" such as Emmanuelle Alt.

Le Galerie De L’Instant is known because of great exhibitions such as “Rocks Off” by Dominique Tarle in 2009, “Marilyn” in 2010, and “Soul Survivors” by Ethan Russel and Dominique Tarle in 2010. The gallery is located on 46 Rue de Poitou. “This indie gallery has great exhibits and doesn’t focus on star photographers. I go there to buy print for my friends. A good gift idea for those who already own everything!” Emmanuelle advises.

It is obvious that an editor-in-chief of a fashion magazine would be fanatical about beautiful photo books. According to Emmanuelle, “This library is a paradise for photography book lovers. I buy a lot of them. I can stay in this place for hours, browsing and talking with the passionate owner.” Where? In Comptoir De L’Image on 38-50 Rue de Sévigné. It is one of these amazing places where you can find old issues for example of Vogue or Harper’s Bazaar, designer's catalogs from the past, and, of course, rare photo books.

In typical French fashion, Emmanuelle Alt adores delicious food so she chose two of her favorite restaurants for LV Amble. First, Le Duc at 243 Boulevard Raspail. Emmanuelle loves the “old-school and 'serious' vibe that reminds me of Louis de Funès movies from the 70s! Men in suits having 3-hours lunch breaks… Only in Paris.” It is a place with a well-known chef, Pascal Hélard, where you meet mostly Parisians, rarely tourists.

Another of her favorite restaurants, Marius et Janette, shows that Emmanuelle is classic Parisienne: “I hate standardized restaurants that could be anywhere in the world, and this one is definitely Parisian: classic service and set-up. Definitely a 'Sunday restaurant' in the most French tradition.” The restaurant is located at 4 Avenue George V. When you look closer at the menus in both restaurants, you might notice that Emma likes to eat seafood. Maybe this is one of the reasons for her amazing figure.

The last place that Emmanuelle suggests as her favorite is Leonor Greyl, a health and beauty salon on 17 Rue Tronchet. It is a brand which uses only natural products as their ingredients. Emmanuelle likes this place mostly because of privacy and as you should know this is a very important thing for her: “I love that this salon is hidden upstairs in an apartment building, giving you total privacy while being styled. Their hair massages are heavenly and the products fantastic. Truly a relaxing moment.”

Another idea for the Louis Vuitton campaign was making videos with their friends called “Louis Vuitton Fashion Week Perspectives.” Emmanuelle Alt is standing at the balcony of the Hotel Crillon in Place la Concorde. She talks about Paris: “I’m in love with this city, I enjoy living here, I was born here. And whatever age you are, you feel good here;” photographers: “I usually have photographers with me… One or two during the fashion week. They are fascinated by Paris. Someone like Terry Richardson sees Paris like in a 'cliché'. He still thinks Parisians carry a baguette all the time, it’s really cute the way he sees the city;” bloggers: “Bloggers are more informed than anyone about everything, about your career, what you did, what you’re wearing. They are doing a great work for us. In fact, when I look for data about a photographer or someone’s past I’m well informed thanks to them;” and, of course, Louis Vuitton: “What is great about Louis Vuitton is that you never know what to expect. Some brands are more predictable. What makes Marc (Jacobs) unique is his ability to surprise everybody. Marc managed with this tight schedule to make it funny, it’s the same at his New York shows, I really enjoy this event. It’s a fascinating brand.” The video is definitely worth watching!

Emmanuelle Alt and Paris images courtesy of louisvuittonamble.com.


Introducing... Kamila Brudzynska, Contributing Editor

I am proud to announce the newest addition to the IWTBAA team.... Kamila Brudzynska! A fashion lover and student from Poland, Kamila considers Emmanuelle Alt to be one of her greatest fashion icons. You may remember Kamila as the winner of our first IWTBAA contest; if not, here is her winning essay for your enjoyment now. I hope that you will all join me in welcoming Kamila to the team....

I bought my first issue of Vogue Paris two years ago. It was No. 911 October 2010 — the huge, birthday issue. I immediately fell in love with French style and chic. Emmanuelle Alt has become my true fashion icon.

My best friend claims that I do not love fashion like normal people. She thinks I would die for a Balmain t-shirt or jacket and for sure I will spend my last money for any old issue of Vogue Paris which is not already in my collection. Well… I think there's some truth to that.

Since September I will be a student of journalism with French culture and language. I chose this field of study because of my love for writing and fascination with Paris and Vogue Paris. I am very excited I have this amazing opportunity to share my thoughts and findings about Emmanuelle with other adorers.

Kamila Brudzynska photograph © 2012 Kamila Brudzynska. All Rights Reserved.